Have you ever sat and wondered why Uber and Urban Clap are such a roaring success? Why a simplistic app like Freshmenu took the world by storm? What all these products have in common is that they aim to solve real problems and pain points of consumers. Because at the end of the day, customers don’t care about your product, they are just concerned with how your product can solve THEIR problems. This is the secret that smart marketers and product designers realize early on, rather than after failing with many “innovative” products that look very “cool” but are of little interest to their target audience!
Now, let’s dive deep into the real question at hand today – Is your product really solving a problem?